Saint Laurent Investigates Proustian Memory from a Cinematic Perspective

Luxury Maison Saint Laurent reinterprets Marcel Proust’s “In Search of Lost Time” through a series of short films.

Anthony Vaccarello, the creative director of Saint Laurent, has introduced an intriguing collection of short films influenced by Marcel Proust's renowned novel, In Search of Lost Time. The series, named As Time Goes By, explores the complex themes of love, time, desire, unity, aspiration, and memory central to Proust’s renowned oeuvre. The work was notably esteemed by Monsieur Saint Laurent, illustrating the brand's profound connections to creative and literary traditions.

Directed by Nadia Lee Cohen, the anthology of short films showcases a prominent cast, including Charlotte Gainsbourg, John Waters, Chloë Sevigny, Addison Rae, Joey King, Travis Bennett, Cooper Koch, among others.

The season's evocative essence is intricately woven into Cohen’s personal cinematography, producing a sensory experience that connects history and present while providing viewers with a novel perspective to contemplate universal topics.

As Time Goes By is distinguished by its auteurist methodology, merging nostalgia and irony to reinterpret Proust’s reflections within a modern framework. Proust's masterpiece, initially released in seven volumes, examines the influence of the past on personal identity — a significant theme reflected in the films. The collection not only animates these themes but also compels viewers to contemplate the lasting significance of Proust’s insights in a contemporary, rapid-paced environment.

As Time Goes By exemplifies Saint Laurent’s enduring significance in merging art, literature, and fashion through the dynamic collaboration of renowned figures, haute couture, and impactful narratives. It surpasses conventional limits, honoring literature while reinterpreting modern narrative forms. This groundbreaking series exemplifies the brand's commitment to transcending creative limits—a significant achievement in the continually transforming nexus of fashion and film.