BTS Star V Becomes the New Face of Champion’s Global True Champion Campaign

Zara Zhuang
5 days ago
1 min read

Champion has tapped BTS member V for its Fall/Winter 2026 “True Champion” campaign. The global partnership brings together music fashion and sports as the brand celebrates individuality and authentic self-expression.

V Joins Champion

V leads Champion’s latest global campaign as the sportswear brand looks to connect its heritage with a new generation. Known for his influence across music and fashion, the BTS star represents the campaign’s focus on originality and personal style.

The partnership further expands V’s presence in the global fashion industry while giving Champion access to his massive international audience.

Champion

A New Global Chapter

The “True Champion” campaign also features personalities from entertainment and sports including Romeo Beckham, SOFI TUKKER, Kyle Kuzma and Danna Paola.

Through the campaign, Champion aims to highlight individuals who have built distinctive identities in their respective fields while strengthening the brand’s position across global fashion and youth culture.