BEAMS Expands Its US Presence With New Malibu Store

Asri Jasman
Aug 7
1 min read

Japanese fashion label BEAMS has expanded its U.S. footprint with the opening of BEAMS MALIBU on the California coast. The new seaside location marks the latest step in the brand’s growing presence in the American market.

BEAMS Arrives in Malibu

Located at 23710 Malibu Road, the new store offers shoppers a dedicated space to explore BEAMS in Southern California. The location is currently open Fridays through Sundays from 11 a.m. to 6 p.m.

The opening follows BEAMS’ previous projects in Los Angeles, including its first BEAMS Plus Limited Store in 2024 and the “All Things Japan” pop-up in summer 2025.

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Growing Its American Footprint

BEAMS officially strengthened its entry into the U.S. market with the launch of BEAMS America e-commerce in 2025. Since then, its American division has introduced collaborations with brands including Vans and Champion.

The Malibu opening reflects the continued popularity of Japanese fashion in the U.S. and signals BEAMS’ broader ambitions in the market as the label continues building its presence beyond Japan.