Louis Vuitton’s 2025 Holiday Campaign Shines Bright

Charlie Harris
Nov 10, 2025
2 min read

Louis Vuitton has unveiled its 2025 Holiday Campaign, “Le Voyage des Lumières,” a poetic tribute to light, creativity, and the timeless spirit of travel.

The ad encapsulates the enchantment of the festive season through luminous lanterns, Parisian sunsets, and the aurora borealis—an artistic narrative that reinterprets the joy of exploration central to the Louis Vuitton narrative.

The ad, directed and photographed by Jonas Lindstroem, commences at Asnières, the location of Louis Vuitton's inaugural workshops. A beautifully carved Malle Courrier trunk launches a brilliant lantern, epitomizing the Maison’s legacy of innovation and exploration. The lantern glides above the Parisian cityscape, guiding observers on a surreal voyage while the northern lights illuminate the nocturnal sky.

Louis Vuitton

In this magical winter landscape, companions exchange laughing and engage in backgammon by a cozy campfire, a couple discovers romance beside a frozen lake, and melodies gently emanate from the renowned Louis Vuitton Kennel Trunk. The narrative reaches its zenith at the ancient Pont Neuf, illuminated by numerous lights that adorn the night sky—a stunning spectacle of unity, warmth, and awe.

Le Voyage des Lumières highlights Louis Vuitton’s most cherished creations, each representing enduring design and exceptional craftsmanship. The sophisticated black My Capucines handbag, the striking red Speedy P9, the polished Side Trunk, the Monogram Speedy, and the Christopher backpack each exemplify the Maison's commitment to aesthetics and utility. The tale emphasizes the Imagination and Attrape-Rêves fragrances, the Color Blossom and Damier jewelry collections, and the Music Trunk, reflecting Louis Vuitton's profound association with art and travel.

Le Voyage des Lumières transcends a mere Christmas campaign; it serves as an invitation to embrace awe, sentiment, and innovation. It serves as a reminder that Louis Vuitton’s history encompasses not only luxury but also the ethos of exploration and workmanship that has characterized the brand for over a century.