Louis Vuitton Enlists Jude Bellingham for SS26 Formalwear Campaign

Wilson Lim
Aug 15
2 min read

Jude Bellingham represents Louis Vuitton’s SS26 Formalwear collection, highlighting Pharrell’s dandy aesthetic with understated LV emblems on tailored attire.

English footballer Jude Bellingham is the highlighted “Friend of the House” for Louis Vuitton’s Spring Summer 2026 Formalwear collection. Pharrell's conception of the contemporary dandy persists in the development of tailored workwear forms and minimalist representations of exquisite tailoring.

In accordance with the tradition of formal menswear, elegance is in the meticulous details. Identifiable features such as the interwoven LV wordmark and the brand's monogram forms are manifested in tonal jacquards and little metallic adornments and rivets. Bellingham dons a fully black evening suit, although a detailed examination reveals that the tie features the LV design, while the jacket's gold-trimmed buttons are imprinted with the logo.

In a more relaxed setting, he dons a quarter-zip knitted sweater paired with a charcoal workwear jacket featuring exquisite leather patch pockets. Throughout the design, small silver decorations are inspired by the monogram shapes. Bellingham is also seen wearing an attractive pair of tapered trousers featuring pronounced creases. Louis Vuitton adorns the ambassador with an assortment of elegant leather bags from the revamped LV Aerogram collection, featuring the Boarding Messengers, Keepalls 50 and 35, and the Duo Pouch.

Bellingham became an official "Friend of the House" for Louis Vuitton in Summer 2024, one year subsequent to his joining Real Madrid in 2023. After attending Pharrell's initial appearance for the brand that year, the player developed a robust friendship with the house and its multifaceted Creative Director.

Bellingham expressed, "It is a great pleasure to become part of the Louis Vuitton family," in a statement issued last August. “From a young age, I have consistently been drawn to the House.” I am delighted to further cultivate my relationship with Pharrell, whose work I genuinely respect.

The Louis Vuitton Men’s Spring-Summer 2026 Formalwear collection will be released in Louis Vuitton stores on August 28, 2025.