Inside the New Kith West Hollywood: VIP Studios, “Ronnie’s Pronto,” and New Balance Heat

Kith’s LA flagship returns with a total makeover on the ground floor of Sunset Blvd. The redesigned space features high-tech sensory studios and a new dining concept, alongside an exclusive 99X sneaker drop to mark the grand reopening.

Kith

Almost ten years after his initial arrival in Los Angeles, Ronnie Fieg is fundamentally transforming Kith's presence on the West Coast. Kith West Hollywood has significantly expanded from its original lower-level location to occupy the ground floor of 8500 Sunset Boulevard. In partnership with architect Ben Porto, the completely revamped flagship integrates the brand's refined, minimalist luxury with the laid-back, sunlit ambiance of Southern California. The new facility transcends a mere retail area by incorporating significant hospitality elements, reaffirming Kith's status as a holistic lifestyle ecosystem.

The renovated exterior, using Resawn Kebony Shou Sugi Ban wood cladding and verdant landscaping, makes a striking impression at the intersection of Sunset and La Cienega. The interior has discrete, meticulously crafted rooms showcasing handcrafted woodwork by Mark Jupiter, Venetian plaster, and travertine details. A curving, structural Footwear Gallery acts as the architectural connection between the Men's and Women's fashion areas, while Kith Kids preserves its distinctive ethereal look with Emerald Quartzite, bespoke checkerboard cubbies, and cloud patterns.

Kith West Hollywood expands the traditional flagship model by introducing two innovative experiential concepts. The Apothecary provides a meticulously curated assortment of fragrances, essential oils, and wellness items. The ultra-exclusive VIP Studio provides exclusive guests with sweeping vistas of Downtown LA and an exceptional aural experience. The space features a bespoke Kith Records McIntosh sound system, characterized by screen-printed faceplates, dual turntables, and imposing XKRT1.1K speakers with 70 drivers for superior bass performance.

Kith

The reopening signifies the launch of Ronnie’s Pronto in the hospitality sector. Fieg's newest culinary endeavor is a quick-service establishment that reinterprets New York deli classics for a Los Angeles clientele. The establishment includes an outdoor promenade and offers a cuisine that emphasizes breakfast and lunch sandwiches, an espresso bar serving ceremonial-grade Nodoka matcha, and distinctive “Pronto Freezes.” The location features a dedicated Kith Treats counter offering customized ice cream treats unique to West Hollywood. No Kith store launch is complete without a substantial footwear release, and Fieg is providing significantly for LA. Kith is collaborating with New Balance to celebrate the new Sunset Blvd era by launching a Made in USA 99X Series, featuring the 990v3, 990v4, 992, and 993 in signature Kith Palette hues. Kith West Hollywood, featuring exceptional architecture, innovative culinary concepts, and a remarkable selection of sneakers, has emerged as the city's premier retail destination.

Kith West Hollywood

8500 Sunset Boulevard, at the intersection of Sunset and La Cienega, Los Angeles, California