Greg Yuna and Rachel Goatley Create Custom “Brother’s Keeper” Chains for Bronny and Bryce James

Emily Davis
Jul 7
2 min read

Designed as a tribute to sibling unity, the diamond-encrusted custom pieces by Greg Yuna and Rachel Goatley represent a meaningful symbol of the bond between basketball’s most recognizable brothers.

Regardless of the trajectories of their basketball careers, the connection between the James brothers remains indissoluble. Bronny and Bryce James have officially collaborated to unveil matching, custom-designed jewelry pieces that are trending on social media. The "Brother's Keeper" chains, crafted by renowned celebrity jeweler Greg Yuna and designer Rachel Goatley, symbolize a lasting bond for the sport's most prominent brothers.

Greg Yuna, sometimes referred to as “The Cleanest” in luxury jewelry circles, is well-acquainted with creating memorable pieces for the elite, and this link exemplifies that expertise. Collaboratively designed with Rachel Goatley, the focal point of each chain showcases two intricately crafted, clasped gold hands suspended gracefully from a flawless, diamond-encrusted link.

The emblematic design directly references brotherhood and unity. The pieces have detailed, microscopic calligraphy carved near the wrists, symbolizing a confidential communication sent between the two, adding an ultra-exclusive personal touch. The artwork incorporates a joined hands motif, symbolizing the togetherness between the two brothers and serving as an enduring emblem of their bond.

The necklace represents a significant cultural milestone for the duo, who were raised together under public scrutiny at Sierra Canyon School in Los Angeles. Although their trajectories have officially separated—with Bronny competing with his father on the Los Angeles Lakers and Bryce embarking on his collegiate basketball journey with the Arizona Wildcats—the personalized attire demonstrates their mutual support.

Although personalized ice among prominent siblings is not unprecedented in sports and entertainment, Yuna's execution of this piece elevates it to an immediate classic. Bronny has consistently emphasized imparting wisdom to his younger brother to ensure he appreciates his opportunity, and these complementary “Brother’s Keeper” chains embody that sentiment in 14-karat gold and VVS diamonds.