Dina Ayada Fronts Salomon’s XT-Whisper Campaign

Salomon's newest visual campaign for the XT-Whisper is led by Belgian-Moroccan artist Dina Ayada.

Salomon

Set in the strange environment of “Whisper University,” the narrative follows Ayada's shift from a contemplative waiting area to a dynamic lecture hall, where she articulates a creative “thesis” using movement and sound.

The ad is centred around a unique composition by the artist, solidifying the silhouette's status as an instrument for individuals whose personas resonate even when their style is subtle. For Ayada, who notably departed from law school to pursue a viral music career, the collaboration underscores a mutual conviction in transcending boundaries and presenting one's own self.

Salomon

The sneaker is a contemporary evolution of Salomon’s esteemed XT lineage, combining traditional running performance with an emphasis on handcrafted manufacturing. The XT-Whisper honours its athletic origins while the new campaign establishes it as an essential item for a generation that values originality and defies conventional limitations. The silhouette was formally reintroduced to the archives in late 2024, showcasing three dynamic variations: “Vanilla Ice/FTW Silver/Persian Jewel,” “Almond Milk/FTW Silver/Lava Falls,” and “Castlerock/FTW Silver/Spellbound.” The XT-Whisper kicks are set to launch on February 4, 2026, via Salomon’s website, boutiques, and select international retailers.