CHANEL Establishes a New Seasonal Boutique in Montecito

This winter, CHANEL introduces a Parisian aesthetic to the California coast with a new seasonal boutique at Rosewood Miramar Beach in Montecito.

CHANEL

The room is designed to embody the region's inherent warmth and charm, showcasing ready-to-wear apparel, accessories, and exquisite jewellery from the Cruise 2025/26 line. Featuring tranquil seaside vistas and a secluded garden, the boutique harmoniously fuses relaxed sophistication with enduring principles, offering a relaxing retreat mere steps from the surf.

The interiors are inspired by the natural colour scheme of the Santa Barbara shoreline. Sunlight traverses gentle neutrals, deep wood accents, and understated tweed textures that reflect the House's trademarks. The design maintains an open atmosphere featuring a primary salon for ready-to-wear, a specialised shoe room, and a serene Watches and Fine Jewellery section where iconic pieces and new arrivals, such as the Première Galon, are showcased with subtle elegance. Two private fitting rooms allow guests to engage in a more intimate experience, while the spatial arrangement appears deliberate, inviting visitors to dwell as they transition from one realm of the House to another.

CHANEL

A notable feature of the store is a petite garden that enhances the serene ambiance, a sentiment reflected in the Cruise collection. The designs seen at Villa d’Este, ranging from radiant formal attire to effortless knits and accents of gold, appear inherently harmonious with Montecito’s seaside delicacy. The connection between the environment and the season imbues the shop with a casual yet distinctly CHANEL ambiance. The venue provides a serene retreat for both resort guests and long-standing patrons, embodying the essence of the season in a uniquely CHANEL manner.