Zalando and Tommy Hilfiger Collaborate to Celebrate American Style in Berlin
- John Smith
- Jul 24
- 1 min read
To commemorate the European premiere of F1® The Movie and highlight Tommy Hilfiger’s renowned association with motorsport, Zalando orchestrated a one-day cultural takeover in Berlin, merging fashion and film. Tommy Hilfiger, a brand emblematic of American
Fashion, Icons, and Generational Style
At Zalando HQ, the day began with a panel discussion led by Shoshannah Richards, featuring Tommy Hilfiger, Zalando co-founder David Schneider, and next-gen names like Leni Klum and Lucien Laviscount. The dialogue delved into the evolution of fashion and how younger voices are shaping its direction. Later at Borchardt, guests explored an archival exhibition — from Aaliyah’s 1990s stagewear to Snoop Dogg’s signature rugby stripes, culminating in Idris’ racing suit from the film.
Sound, Style, and City Spirit
The celebration continued into the night with a performance by A Song For You, followed by DJ sets curated by Zalando’s creative community. With its blend of music, heritage, and modern flair, the evening captured the essence of Tommy Hilfiger’s legacy — dynamic, iconic, and forever evolving.
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