Ann Demeulemeester Brings Its Avant-Garde Vision to Paris’ Palais Royal
Belgian fashion house Ann Demeulemeester expands its European retail presence with a new Paris flagship, showcasing its signature minimalist aesthetic within the historic Palais Royal.
Belgian luxury fashion house Ann Demeulemeester has opened a new flagship boutique at the Jardin du Palais Royal in Paris, marking its second retail opening of 2026 following the debut of its Milan location earlier this year.
Spanning 150 square meters, the boutique brings together the house's complete offering, including men's and women's ready-to-wear, footwear, accessories and its tableware collection created in collaboration with Serax. To commemorate the opening, the brand has also introduced an exclusive limited-edition shirt inspired by one of its signature designs.
Ann Demeulemeester
The interior reflects Ann Demeulemeester's distinctive aesthetic through a restrained monochromatic palette, tactile materials and custom-designed furniture. Thoughtfully integrated lighting and minimalist architectural details create an intimate atmosphere within the historic setting, allowing the collections to remain the focal point.
The opening forms part of the house's broader international retail strategy under the ownership of Antonioli Group. Following its expansion into Milan and Paris, Ann Demeulemeester plans to establish additional locations in London and Tokyo, alongside a shop-in-shop at Shanghai's Plaza 66 in 2027.
Located at 151-154 Galerie de Valois, Jardin du Palais Royal, Paris, the boutique is open Monday through Saturday, from 11 a.m. to 7 p.m.
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