Unexhibited Works of Andy Warhol Showcased at Halcyon Gallery in London

This exhibition provides a look into Warhol’s printmaking practice and the fundamental truths about the enigmatic artist’s worldview.

The Halcyon Gallery Room with Andy Warhol’s Chanel No.5 Illustration

Halcyon Gallery invites visitors to its newest show honoring American pop artist and cultural innovator, Andy Warhol. The exhibition named “Beyond the Brand” showcases the complete spectrum of Warhol’s artistic creations, including his seldom-displayed original “Ads” paintings, all accessible to the public for the first time in the United Kingdom. Warhol's "Ads" series comprises a portfolio of prints and a collection of ten paintings on canvas. The late Andy Warhol was instrumental in defining pop art, frequently examining the convergence of art and commerce in his work. Warhol's reinterpretation of iconic business advertisements — such as Apple computers, Volkswagen vehicles, and Chanel No.5 fragrance — employs vivid colors, elevating them to formidable works of art.

The famous Capbell’s Soup can by Andy Warhol

Visitors to the gallery will catch a glimpse into the creative genius and indulge in the comprehensive overview of Warhol’s creative life — from his earliest artworks and illustrations to the last pieces he ever produced — an overarching view of his entire career under one roof. In addition to the “Ads” series, many of Warhol’s most famed print portfolios are on display including “Marilyn Monroe”,” Queen Elizabeth II”, “Chairman Mao”, “Muhammad Ali” and the “Endangered Species” collection.

Andy Warhol’s “Beyond the Brand” at the Halcyon Gallery

Andy Warhol's oeuvre attained critical recognition in the 1960s during a period of significant political, social, and technological transformations. The allure of the pop art genre lies in its democratization of art, rendering it accessible to the people rather than solely to the elite—often drawing inspiration from contemporary cultural phenomena and commercial icons, so ensuring rapid recognition among the general populace. This unique, unconventional art style contested capitalist ideologies and transformed the perception of art by exploring themes of cosmopolitanism, technology, celebrity, political authority, sophistication, and opulence.

7 February 1980: American painter, film-maker and one of the leaders of the Pop Art movement Andy Warhol (1928 – 1987).

It is no coincidence that the exhibition is taking place in London. London — the epicentre of the Swinging Sixties’s youth movement — shared its influence on fashion, art and music across the world and is only fitting to be the city that hosts this dynamic exhibition. It is also no coincidence that the exhibition is held at the Halcyon Gallery which has a longstanding history of hosting world-class exhibitions that are freely accessible to the general public. “Beyond the Brand” speaks to the testament of Andy Warhol’s legacy and art which still resonates across demographics and generations, decades after the artist’s death. This exhibition also comes at a poignant time in art where technological innovation and AI are changing the landscape of how art is produced, where authenticity and plagiarism are often called into question. Andy Warhol also had a remarkable impact on his fellow pop art contemporaries like artist Keith Haring and Jean Michel-Basquiat alongside shaping the face of New York’s art scene.