Jung Kook Returns to Calvin Klein for Newest Denim Campaign

The BTS staple reestablishes its collaboration with the brand to introduce new denim styles inspired by 1990s aesthetics and edginess.

Mert Alas/ Calvin Klein

Global brand ambassador Jung Kook of BTS has revitalized his collaboration with Calvin Klein for their latest denim campaign, visually showcasing his formidable stage presence. Photographed by esteemed artist Mert Alas, the ad features a somber New York City setting and showcases the K-pop star's self-assurance as he personifies refined urban elegance.

Mert Alas/ Calvin Klein

The emphasis is firmly on the brand's newest denim products, which embody a seamless 1990s look. Essential items for the season are streamlined full-denim ensembles, a shearling-accented leather jacket, and several new jean styles. The notable styles include the low-waisted, loose-fit Barrel Jean with a tapered leg, the utility-inspired Darted Carpenter Jean with contrast stitching, and the classic 90s Straight Jean, updated with new vintage and dark rinses.

The collection features the CK Emblem print, which reimagines the iconic monogram as an allover pattern for jeans and trucker jackets. Jung Kook's reappearance with the brand's signature denim coincides with the recent availability of the new variants online.