Inside LOEWE’s New Paris Flagship on Rue Saint-Honoré

The meticulously designed 405-square-meter space unfolds across two levels, showcasing a curated mix of contemporary and historic art, custom furniture and textured materials.

LOEWE

LOEWE is fundamentally transforming the contemporary luxury retail experience with the inauguration of its latest flagship store. The Spanish fashion business has officially inaugurated CASA LOEWE St. Honoré on one of the most esteemed and historic luxury avenues in Paris. The expansive two-story venue, representing the brand's second CASA location in Paris, is designed not merely as a conventional retail outlet, but as a vibrant, immersive exhibition of magnificent art, exquisite craftsmanship, and haute couture.

The new flagship encompasses 405 square meters and features a meticulously curated assortment of LOEWE’s women's and men's collections. Nonetheless, it is the internal architecture that genuinely enhances the ambiance. The area is characterized by a luxurious, tactile environment with concrete marmorino, brass, marble, and bespoke hand-glazed ceramics in vivid hues of silver, aubergine, and green. At the heart of the store is a sculptural staircase and a clear glass elevator, facilitating the unobstructed and aesthetic passage of natural light from the expansive windows throughout the levels.

LOEWE

In accordance with the brand's artistic concept, art is intricately integrated into the store's essence. The walls, sourced exclusively from the LOEWE art collection, showcase an intriguing and continuous dialogue across many epochs. Modern artworks by artists such as Mary Stephenson, Jordan Belson, and Ian Felice are meticulously contrasted with 17th-century portraiture from the Dutch and Anglo-Flemish traditions. Paul Thek's etchings, which convey moments of calm intensity and sensitivity, are strategically positioned throughout the store.

The interior design perpetuates this deep essence of cultural and artistic interchange. Renowned furniture pieces by esteemed designers such as Gerrit Thomas Rietveld and George Nakashima coexist harmoniously with LOEWE's proprietary inventions. The flooring feature handcrafted artisan wool rugs, inspired by designs from British textile designer John Allen and manufactured in Spain, which introduce brilliant colors and abstract textures to the serene, grounded atmosphere. CASA LOEWE St. Honoré provides a uniquely exquisite experience where craftsmanship transforms into an authentic interaction and materials inspire a novel perspective. This new venue epitomizes the house's intellect, kindness, and steadfast dedication to craftsmanship for both locals and fashion aficionados visiting Paris.

Address: CASA LOEWE - Paris 396 Rue Saint-Honoré. 75001 Paris, France