TAMBURINS Debuts “Evening Glow” Egg Perfume to Mark Daikanyama Flagship Opening

Released on March 19, the exclusive scent will be available only at the new Daikanyama flagship store for a limited time until April 16.

TAMBURINS

TAMBURINS is furthering its development into the Japanese market by inaugurating a new flagship store in Tokyo's Daikanyama neighborhood, alongside the launch of the unique "Evening Glow" Egg Perfume. The new venue, the brand's third in Japan after Aoyama and Shibuya, seeks to integrate its distinctive olfactory aesthetic with immersive art and interactive digital technology.

Upon entering the Daikanyama flagship, guests are instantly welcomed by "SUNSHINE," an impressive 13-meter-long dachshund installation. The intricately designed artwork exhibits subtle, realistic motions, mimicking muscle tremors and respiratory rhythms to foster an immersive shopping environment. Next to the large sculpture, a specialized photo booth enables tourists to engage with a digital representation of “SUNSHINE,” which instantly reflects the visitor’s attire for a coordinated photo opportunity. A unique Japan-exclusive visual engagement showcases the dachshund adorned in a traditional yukata.

In conjunction with its architectural and creative contributions, TAMBURINS is augmenting its esteemed scent collection for the occasion. The ceremonial opening will feature the debut of the “Evening Glow” Egg Perfume, released as a strictly limited edition. The new fragrance, contained in the brand's distinctive ovular bottle, embodies the essence of a crimson sunset, merging opulent botanical notes of rose, patchouli, and cypriol.