Tiffany & Co. and Netflix Organize Exclusive Frankenstein After Party at The Landmark in New York
- Emily Davis
- Oct 23
- 2 min read
Tiffany & Co. and Netflix commemorated the New York premiere of Guillermo del Toro’s Frankenstein with an exclusive after party at The Landmark, Tiffany’s redesigned Fifth Avenue headquarters.
The evening emerged as a paragon of immersive design, cinematic emotion, and distinctive Tiffany elegance, reinforcing the House's lasting connection with Hollywood and its most innovative innovators.
The Landmark evolved into a dynamic embodiment of del Toro’s artistry. Guests gathered to witness a captivating metamorphosis of the store's renowned windows—each crafted in partnership with Netflix and del Toro. Enclosed by the gothic architecture of Victor Frankenstein’s laboratory, five windows conveyed a hauntingly exquisite narrative via Tiffany’s perspective: luminous metals, dramatic illumination, and reimagined scenes from the film that encapsulated both sorrow and brilliance in equal proportions.
The bottom floor radiated with activity and intrigue. Lightning illuminated video walls, showcasing exquisite Tiffany & Co. gems from The Tiffany Archives—many adorned by Mia Goth in Frankenstein. Each exhibition represented an interplay between cinema and craftsmanship, where the fusion of film converged with the enduring artistry of jewelry. Visitors traversed a milieu that conflated reality with imagination, reflecting the quintessence of del Toro’s reinterpretation of the timeless narrative.
As the evening progressed to The Landmark’s 8th and 9th levels, the sensation intensified. Tiffany constructed a cinematic realm featuring authentic costumes, photographic photographs of the film's actors, and magnificent artifacts from its vaults that linked the legend of Frankenstein to the creativity of design. Signature drinks, each influenced by sequences from the film, were accompanied by a selection of attractively presented hors d’oeuvres. DJ Tiana Verhagen infused the venue with an intriguing soundtrack that fluctuated between somber and contemporary—an electrifying rhythm that permeated the evening.
The guest list represented a convergence of artistic realms. In attendance were Frankenstein's stars Mia Goth and Oscar Isaac, along by the visionary filmmaker Guillermo del Toro, culinary icon Daniel Boulud, and artist Julian Schnabel. The evening was characterized by craftsmanship, dialogue, and a collective admiration for beauty in its various manifestations.
Matthieu Garnier & Julian Schnabel. Photo Credit: Jason Lowrie/ Neil Rasmus/ BFA.com
Tiffany & Co.'s connection to the film industry is as radiant as its jewels. From Breakfast at Tiffany’s to contemporary red-carpet partnerships, the brand has consistently achieved a balance between narrative and elegance. This collaboration with Netflix and Guillermo del Toro beyond mere event status; it was a celebration of creativity, wherein exquisite jewelry integrated into the narrative, and The Landmark served as a platform for contemporary mythmaking.
Amidst the illumination of Tiffany's iconic windows, patrons exited into the New York night, the metropolis mirroring the brilliance of the gems and the essence of partnership that united two realms. In one evening, Tiffany & Co. demonstrated that its brilliance surpasses mere craftsmanship; it is an artistry that transcends time, evoking awe with every shimmer.
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