Tay Tawan, Phuwin, Baifern, And More Commemorate The Ten Years Of The Loewe Puzzle In Bangkok

Bangkok commemorates a decade of the legendary creation.

Phuwin, Baifern, and Tay

Ten years have elapsed since the former designer Jonathan Anderson introduced the classic Loewe Puzzle bag to the public. After a decade of innovation and reinvention, a global celebration emerges that reciprocates that revitalising energy. In the centre of Bangkok, the house inaugurates the Puzzle 10 Pop-Up at Siam Paragon’s Hall of Fame. The event highlighted confetti-filled windows and mirror-clad pedestals displaying one of the 19 Re-Edition Puzzle bags from prior seasons, alongside the introduction of a new iteration of the it-bag: the Puzzle Confetti.

These bags transcend mere reissues, embodying the pivotal times in the development of the Puzzle. Each bag narrates a tale grounded in its creative milestones, reflecting the themes of prior seasons while consistently confronting and achieving technological and artisanal innovation.

A significant commendation for these bags is, undoubtedly, the accessories, particularly the new Puzz Charms available for purchase to complement your purse. These intricately designed character charms are available in a collection of 20 distinct designs, each representing various aspects of the Puzzle.

The festivities are accompanied by an impressive lineup of guests to enhance the event. Depicted above with brand ambassador Baifern Pimchanok are the two recently appointed ambassadors, Tay Tawan and Phuwin, both of whom are already recognisable figures at several brand events. Other distinguished attendees comprise Milk Pansa, Mabel Suchada, and T-pop group BUS’ Jinwook. This event was not merely a celebration of craftsmanship and design, but also an exceptional opportunity to engage with the luminaries and the brand, all unified in a single venue.