Step Inside Audemars Piguet’s Stylish New AP House in Miami

The concept brings together precision horology and immaculate design in a setting that reflects both heritage and modernity.

Audemars Piguet

The prestigious horology brand Audemars Piguet has inaugurated its new flagship retail presence in Miami Beach, marking its second location in the United States after the establishment in New York City's Meatpacking District.

The venerable Swiss brand, established 150 years ago, intends for its luxurious establishment to offer an experience that honours its founders, Jules Louis Audemars and Edward Auguste Piguet, who frequently welcomed clients into their residences. The objective is to forgo a conventional, transaction-oriented shopfront in favour of a meticulously designed and welcoming environment. The 7,300-square-foot Miami AP House interior resembles a sophisticated modern residence rather than a traditional display of high-end clocks, showcasing a living space adorned with a warm, earthy colour scheme, custom sectionals, and uniquely designed seats. Guests may visit the listening nook to play a curated record, appreciate modern ceramics by Brazilian artist Sallisa Rosa, view artworks on loan from the Wilde Gallery in Geneva, or enjoy the coastal breezes on the outdoor patio.

Audemars Piguet

AP House will have a "micro-museum of the brand's premier timepieces," showcasing models such as the Royal Oak Perpetual Calendar and the contemporary Neo Frame with its "jumping hour" mechanism. To underline AP House's differentiation from conventional retailers, minimal actual timepieces are depicted in these photographs. AP House Miami is officially open, joining branches in Atlanta, Bangkok, Barcelona, Hong Kong, London, Los Angeles, Milan, Mexico City, Munich, Shanghai, Singapore, Seoul, and Tokyo. Although not mandatory, reservations are advisable.