Sony and Reebok Collaborate to Commemorate PlayStation's 30th Anniversary with a New Collection

Charmaine Tan
Sep 30
2 min read

Reebok and Sony collaborate on a PlayStation initiative spanning three territories.

In commemoration of three decades of 1990s culture, Reebok and PlayStation have collaborated on a unique new line. This eagerly awaited partnership pays direct tribute to the original PlayStation console, merging the realms of gaming and sportswear with a collection of region-specific sneakers that celebrate the histories of both brands.

The new sneakers, a contemporary reinterpretation of a classic Reebok silhouette, are intended to elicit a profound sensation of nostalgia. The footwear line includes three region-specific models, each with a gray upper that emulates the distinctive color of the original console, with the vintage PlayStation logo and buttons discreetly positioned on the tongue and heel. The sneakers will be released in limited quantities only in Japan, the US, and the UK, each with a distinct silhouette that enhances the collection's uniqueness.

The UK is set to receive the Reebok Workout Plus trainers, which will have two lace choices, a removable lacelock cable attachment, and an arch band for improved fit. The liners are grey to complement the sneaker and will be exclusively available from END. beginning on October 15. The Reebok Pump Omni Zone II incorporates a special pump ball designed in PlayStation hues, has two lace alternatives with metallic tips, and includes supplementary throwback elements. This pair will be accessible at CNCPTS in New York City commencing on October 17. The Reebok Instapump Fury 94, first introduced in 1994, commemorates the legendary console with a pump ball with a “Press Play” function and a memory design on the tongue. This duo will be released on Beams in Japan on October 24.

The cooperation is an ideal amalgamation of two businesses that epitomized ’90s pop culture. Anticipate the partnership in the three locations during the projected dates next month.