San Lò Is a New Italian Brand Crafting The Sofa That Will Become Your Future Self's Preferred Choice

Their first collection comprises sofas in vibrant colors and diverse fabrics.

San Lò

In the core of the southern Italian province of Puglia, a novel brand collaborates with craftspeople to create things that embody the nation's design traditions via innovative viewpoints.

San Lò, established by young entrepreneurs Anna and Lucrezia Losacco, utilizes their family's workshop to produce their products. For its inaugural launch, they choose to concentrate on the sofa. “Entering the residential sofa sector, characterized by standardization, San Lò aspires to be audacious by merging minimalist design with exceptional fabric innovation,” they assert. The outcome is items that are consistently distinctive and imbued with character.

San Lò

It is accurate. Although the design is simplistic, the use of diverse fabrics across the collection guarantees options for a range of preferences. For individuals seeking distinctive options, there are bold checks, while those preferring a more understated aesthetic can choose from a variety of solid colors. Both alternatives are accompanied by a wooden base finished in various shades.

“The collection examines the relationship between individual identity and shared memory, evoking sofas that appear instantly recognizable, akin to a space you have always inhabited,” the founders state. “Through spontaneous lines and exceptional fabrics, San Lò transforms design into emotion: timeless pieces that are integral to your home and your narrative.”

The San Lò sofa collection commences from €1,750 (roughly $2,015 USD). Visit the brand's website for further information.