Rolex Enhances the 2024 Academy Awards Ceremony

Since 2017, Rolex has been a distinguished sponsor of the Academy Awards, and this year's Oscar Greenroom featured an immersive exhibition of nature and horology.

The 96th Academy Awards ceremony finished with worldwide celebration. Although numerous prominent figures dominated the Oscar nominations, it was the emerging generation of Hollywood actors and actresses who captivated attention on the Awards' red carpet, heralding a new epoch of sartorial elegance. The Academy Awards, akin to Rolex, serves as a benchmark for honoring cinematic excellence while simultaneously embodying a fusion of style and artistic expression, emphasizing the comparable fervor occurring behind the scenes as that onstage.

Commemorating Cinematic Distinction

For the seventh consecutive year, Rolex served as the Proud Sponsor of the Oscars ceremony, emphasizing creative inspiration and artistic expression while honoring technical expertise and the labor involved in film production. The yearly event, broadcast live in over 200 countries, not only honors cinematic excellence but also influences the global cinematic landscape each year. The awards ceremony is the pinnacle of acknowledgment by one's contemporaries in the cinematic realm. Rolex states, “Cinema is simultaneously an art, a science, and an industry, and the Oscars ceremony illuminates each of its dimensions.”

Rolex Sponsors Oscar Greenroom

Rolex once more hosted Hollywood's elite in its exclusive antechamber at the 96th Academy Awards held at the Dolby Theatre in Hollywood. Rolex, a longstanding sponsor of the Oscars event, created an immersive Greenroom experience featuring original decor and furniture for contenders and presenters to convene before and after their stage appearances. This year, the design of the Greenroom highlighted the plant kingdom.

The Greenroom emphasized the concept of "green" by showcasing a refined botanical setting, drawing influence from the imagery of fans. The Greenroom's concept incorporates fundamental aspects of nature, such as organic forms and chlorophyll, to honor the harmony of verdant plant life within the context of the chromatic spectrum.

The Greenroom showcased the Oyster Perpetual Day-Date 40 in 18 ct Everose gold featuring a slate ombré dial. Rolex states, “The forms within this botanical realm evoke features such as the fluting on watch bezels and the brushed metallic surfaces of watch dials, conveying their radiant vibrations.” The Day-Date, a highly esteemed timepiece, has exclusively been crafted from precious metals and is immediately identifiable, in part due to its iconic President bracelet.

Rolex and Hollywood

The Governors Awards signifies the commencement of the Oscars season, celebrating excellence in cinema and acknowledging a lifetime of extraordinary accomplishments.

In 2017, Rolex initiated its collaboration with the Academy of Motion Picture Arts and Sciences, the preeminent authority in the film business. Rolex has been designated as the Exclusive Watch of the Academy, the Proud Sponsor of the Oscars, and the Exclusive Sponsor of the Governors Awards. Rolex serves as a Founding Supporter and the Official Timepiece of the Academy Museum of Motion Pictures.

The association between Rolex and the Oscars exemplifies the quest for greatness and knowledge, the preservation of artistry, and the emergence of new talent. The enduring alliance highlights the alignment of ideals aimed at celebrating all facets of the film business, safeguarding its history for future generations, igniting inspiration, and uniting worldwide audiences through their enthusiasm for cinema.