PUMA and Pokémon Mark 30 Years with “Into Another World”

An elevated collection defined by the opposing aesthetics of Espeon and Umbreon.

PUMA

PUMA is formally commemorating thirty years of capturing them all. The German sportswear brand has collaborated with the global entertainment powerhouse Pokémon to launch its new “Into Another World” collection in celebration of the franchise's significant 30th anniversary. The capsule collection effectively connects the dynamic Pokémon universe with PUMA’s distinguished sportswear heritage, centring its visual identity on the stark contrast between the Sun Pokémon, Espeon, and the Moonlight Pokémon, Umbreon.

The collaboration clothing collection emphasises casual, everyday shapes, with high-quality T-shirts, sweatshirts, and shorts. The items, created specifically for this anniversary release, showcase sleek graphic designs and minimalist themes. The capsule has sport-centric elements, prominently showcased by a coordinated PUMATECH-X tracksuit and giant, uniform-style shirts emblazoned with numbers that specifically reference Espeon and Umbreon.

PUMA

PUMA has entirely revamped the Mostro and Fade Nitro lifestyle silhouettes in footwear. The trainers are released in distinctive daytime and nighttime colour schemes that symbolise the highlighted Eevee evolutions, featuring bespoke hangtags and nuanced yet expressive Pokémon embellishments. The lifestyle range is complemented by useful accessories tailored for Trainers of all ages, such a themed headgear and a multipurpose sacoche. In addition to the daily lifestyle products, the relationship also extends to basketball with a unique introduction from PUMA Hoops. Basketball enthusiasts may obtain an invigorating version of the PUMA All-Pro NITRO™ 2 performance model, presented in a striking, Pikachu-inspired yellow hue adorned with lightning bolt embellishments and bespoke design elements.

The PUMA x Pokémon 30th Anniversary collection, including whimsical references to beloved characters such as Pikachu, Mimikyu, Espeon, and Umbreon, is now officially accessible through PUMA, flagship locations, and select international retailers.