Proficiency Olivier Rousteing's Recent Partnership with Johnnie Walker Vault Boutique

Johnnie Walker and Olivier Rousteing have reunited for their second collaboration, and to celebrate its introduction, they have taken over London department store Harrods with an immersive pop-up experience.

Johnnie Walker

The Johnnie Walker Vault Boutique, open for three weeks, offers visitors to explore Rousteing’s new interpretation of scotch whisky. The Couture Blend is realized inside opulent gold and blue décor. The Couture Flask is the focal point. The sculptural gold-chain container, available for purchase at the pop-up, adds a fashionable touch to the environment and is deemed essential for style aficionados.

A photo booth is located adjacent to the limited-edition products inside the Johnnie Walker Vault Boutique, allowing customers to pose with the Couture Flask and receive printed photographs as souvenirs. On-site customisation is offered for customers to personalize the bottle collar or Blue Label stopper, creating a distinctive holiday present.

Individuals interested in sampling The Couture Blend whisky may participate in a series of seminars and guided tasting sessions conducted by Johnnie Walker specialists. They will explore the intricate profile of rare and outstanding whiskies that constitute the new composition, with ghost whiskies from Port Dundas and pioneering malts from Benrinnes, each meticulously chosen by master blender Dr. Emma Walker.

Johnnie Walker

The Johnnie Walker Vault Boutique will be open until October 25 at Harrods, Knightsbridge. For further information regarding the collaboration and to schedule a tasting session, visit Johnnie Walker's website.

Harrods 87-135 Brompton Road London, SW1X 7XL