Nike Formally Announces BLACKPINK's LISA as A Member of the Swoosh Family

A move that aligns her impact as a rapper, dancer, and fashion star with the brand's dedication to quality and craftsmanship.

Nike

LISA, the multifaceted rapper, dancer, and fashion icon, has formally entered into a long-term relationship with Nike, merging worldwide pop aristocracy with elite athleticism. From her initial days as a trainee in Bangkok, where she saved her allowance for a pair of Dunk Highs, to her recent solo success with Alter Ego, the BLACKPINK superstar has consistently perceived movement and fashion as interdependent.

LISA's inaugural appearance as a Nike athlete was in Paris, where she was seen wearing the legendary Air Max 95, a silhouette profoundly embedded in the subcultures of music and self-expression. This relationship represents a natural progression of LISA's "obsession with excellence." Her training regimen, whether refining demanding choreography or achieving equilibrium through Pilates, embodies the adaptability that Nike advocates. “For me, it is essential to maintain energy for all my endeavors,” she states, emphasising that fashion continues to be her principal instrument for confidence both on and off the stage.

Nike

As she embarks on this new journey, LISA is concentrated on more than merely the equipment; she is committed to empowerment. Through her collaboration with Nike, she seeks to motivate a new generation of women to embrace fearlessness in their self-expression. “I urge women globally to accept their identities through their attire,” she states. Integrating LISA into the family transcends the introduction of a new visage for the brand; it entails infusing her exceptional vitality into a worldwide arena where athletics and fashion intersect.