Mercedes-Benz Previews All-Electric GLC Featuring Illuminated Iconic Grille

Features a reinterpreted lighted grille, smoked-glass lattice, and a striking new “Sensual Purity” design language.

Image: Mercedes-Benz

Mercedes-Benz has officially previewed the next-generation GLC, an all-electric SUV that redefines the brand's design ethos. The new GLC, scheduled to debut at the IAA Mobility show in Munich on September 7, 2025, showcases a striking reinvention of the Mercedes grille, now a design focal point crafted in a smoked-glass lattice, encased in chrome and enhanced with optional animated contour lighting. The grille exemplifies the brand's revised "Sensual Purity" philosophy, highlighting minimalism, clarity, and sophisticated technological elegance. The electrified GLC, as the inaugural production vehicle reflecting this new visual orientation, signifies a tribute to Mercedes' illustrious legacy while advancing into the future.

In addition to its exterior, the GLC is the inaugural car in a new lineage powered by MB.OS, Mercedes-Benz's own operating system. The newly introduced MBUX Hyperscreen improves the driver's experience through seamless digital integration and enhanced comfort. With the new GLC, Mercedes seeks to merge the reliable performance and opulence of its top-selling midsize SUV with innovative electric mobility and sophisticated design.