Maison Margiela Residences Set to Launch in Dubai
- Asri Jasman
- Oct 24
- 2 min read
Maison Margiela Residences, in collaboration with Alta Real Estate, will debut in Palm Jumeirah, embodying the brand's artistic principles through 24 custom luxury units.
Maison Margiela has collaborated with Alta Real Estate Development to launch the inaugural "Maison Margiela Residences," an embodiment of the brand's artistic vision reimagined as an experiential living idea.
The project, designed by Maison Margiela and Italian architect Carlo Colombo, will feature a unique collection of 24 bespoke units that embody the Maison's principles of deconstruction, trompe-l'œil, and transformation inside a luxurious living space.
Maison Margiela/ Alta Real Estate Development
“Collaborating with Maison Margiela enables us to expand the limits of design and reimagine luxury living in Dubai.” “These residences will exemplify creativity, craftsmanship, and individuality,” stated Abdulla Al Tayer, Managing Director of Alta Real Estate Development, in an official statement.
The endeavor further expands Maison Margiela's growing global influence and its foray into non-apparel sectors. The announcement of Maison Margiela Residences in Palm Jumeirah coincides with the brand's introduction of "Line 2," a program focused on "intangible products" such as art installations and cultural events. Moreover, Margiela's latest ad with Miley Cyrus exemplified its aspirations to enhance its cultural significance.
Maison Margiela/ Alta Real Estate Development
Nonetheless, Maison Margiela is not the sole premium fashion brand penetrating the real estate industry. In August, the Italian luxury brand Armani announced its intention to construct its inaugural branded apartments along the coastline of Ras Al Khaimah in the U.A.E. The trend indicates that fashion businesses are actively seeking new product categories to mitigate declines in consumer purchasing.
The Maison Margiela Residences seek to redefine "boutique living" by translating the House's design philosophy into a tangible environment, integrating its architectural, fashion, and lifestyle concepts into a comprehensive branded experience.
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