Kendall Jenner Becomes the New Face of the adidas Superstar

Marking a generational shift, the campaign repositions the heritage sneaker for a new wave of style influence.

adidas

The adidas Superstar is embarking on a new phase, resembling Kendall Jenner significantly. The model has recently been appointed as the next ambassador for the brand's renowned trainer, which is undergoing a rebranding of its characteristic silhouette for 2026. Joining other worldwide luminaries across several sectors, like JENNIE, Samuel L. Jackson, and Lamine Yamal, Jenner inaugurated The Three Stripes' current campaign with flair.

adidas

Captured by renowned photographer and director Thibaut Grevet, the ad is set within the imaginary cinematic realm of Hotel Superstar. Jackson undertakes a quest for his Superstar and encounters a multitude of cross-cultural icons along the way. The grainy, antique Hollywood aesthetic of the short film is mirrored in the images, producing an antiquated appearance.

adidas

Jenner dons a pair of black crocodile skin Superstars for her close-up, complemented by socks and an Adidas Originals track jacket. Her alternative ensemble features white Superstars paired with a new, feminine Superstar Tracktop and bright red bloomer shorts. As the brand increasingly merges sport and streetwear, the Superstar will be key to that evolution. The latest iteration of adidas Superstar is currently available for purchase on the adidas website and at select retailers.