Jordan Brand Capitalizes on Pan-Asian Entertainment Market via PHANTACI Collaboration

Leveraging the high brand equity of pop icon Jay Chou’s "Carnival II" world tour, Jordan Brand has launched an exclusive commercial merchandise portfolio to capture a larger share of the region's premium streetwear segment.

PHANTACI

The collection's design prominently features a bespoke "CAL" and "2" monogram, symbolizing the "Carnival II" World Tour. The visuals effortlessly integrate traditional typography with contemporary streetwear aesthetics influenced by sports and musical subcultures. Each T-shirt prominently displays co-branded PHANTACI and Jumpman emblems on the front chest, while the back has the inscription “JAY CHOU CARNIVAL II WORLD TOUR,” affirming its authenticity as official tour merchandise. The silhouette is available in three color combinations: Black/Gold, Black/Multi, and White/Silver.

PHANTACI

Alongside the clothing line, the pair has created a limited-edition PHANTABEAR plush toy. The unique collectible, featuring collaborative elements, will not be available in conventional retail outlets but will be exclusively distributed via a specific lottery event at the brand's physical tour venue.

The PHANTACI × Jordan CAL Edition TEE will be released on June 19, 2026, at the PHANTACI Taipei store, and will be available from June 19 to June 23, 2026, at the PHANTACI Beijing Pop-Up Store.