Introducing Lee Youngji, the inaugural Korean Global Ambassador for Coach

Another unprecedented achievement for the Gen Z victor of Show Me The Money and High School Rapper.

Photo: Coach

At under 20 years of age, Lee Youngji has already cemented her status as a seasoned professional in the South Korean entertainment world. Youngji has gained fame by achieving consecutive firsts in the rap industry, notably becoming the first female to win in both prestigious Korean rap competitions, High School Rapper and Show Me The Money. The Not Sorry singer demonstrates versatility in her portfolio, featuring her own celebrity reality program, My Alcohol Diary, to enhance her brand. The program has included prominent figures in the Korean entertainment industry, including national footballer Cho Gue-sung, K-pop girl group IVE’s Wonyoung, and several members of the boy band Seventeen. She now achieves another milestone by formally entering the fashion industry as the inaugural Korean ambassador for the House of Coach.

Adorned with garments from the brand's forthcoming Fall 2023 collection, the rapper radiates an unmistakable confidence, the same attribute that catapulted her to fame through her diverse roles in K-entertainment. I am delighted to serve as an ambassador for Coach, a brand I appreciate wearing and that motivates me. I really anticipate sharing our collaborative efforts and am enthusiastic about continuing to narrate my tale within the context of our partnerships.

Photo: Coach

Regarding the team's choice to choose the rapper as Global Ambassador, Creative Director Stuart Vevers remarked, “Youngji is an individual who motivates others through her authenticity.” She embodies the essence of confidence and self-expression that we advocate at Coach, with our aspiration for a more inclusive fashion industry within the Coach community.