Five Celebrities Who Established Cannabis Brands

The emergence of celebrity cannabis brands, from Seth Rogen to Jay-Z, has enhanced the sector and destigmatized its usage in mainstream culture.

The expanding cannabis market has garnered the interest of celebrities who are utilizing their prominence and entrepreneurial skills to establish cannabis enterprises.

These musicians, actresses, and other celebrities are providing premium cannabis goods. They are also contributing to the destigmatization of cannabis by integrating it into mainstream culture.

Let us examine five celebrities whose brands are generating significant impact.

Seth Rogen – Houseplant

Seth Rogen is renowned for his hilarious performances in films such as “Pineapple Express,” which solidified his reputation as a cannabis aficionado. In 2019, Rogen co-established the cannabis lifestyle company Houseplant alongside his longtime writing collaborator Evan Goldberg.

Houseplant provides a variety of cannabis flowers, pre-rolls, and accessories. Rogen’s passion for design is apparent in the elegant, contemporary packaging and in many home items like as lighters and ashtrays. His methodology toward cannabis underscores the significance of lifestyle, artistry, and pleasure.

Jay-Z – Monogram

In 2020, Jay-Z, a highly successful and prominent hip-hop singer, founded Monogram, a purveyor of premium cannabis goods and a luxurious cannabis experience: “the good life, redefined.”

Monogram provides carefully cultivated and handcrafted cannabis goods, encompassing premium flower, pre-rolls, and edibles.

Bella Thorne – Forbidden Flowers

In 2019, actress and singer Bella Thorne entered the cannabis industry with Forbidden Flowers, a brand developed in collaboration with Glass House Farms. Forbidden Flowers advocates for cannabis as a catalyst for creativity, relaxation, and self-expression.

Thorne has candidly articulated her use of cannabis for stress alleviation and mental health enhancement, thereby aligning her brand with wellness and holistic healing themes.

Curren$y – Jet Life THC

The New Orleans rapper Curren$y is recognized for his extensive musical output and enduring association with cannabis culture. He has composed numerous songs reflecting his fondness for cannabis, and in 2024, he established Jet Life THC in collaboration with Crescent Canna.

Curren$y’s cannabis brand includes hemp-derived THC gummies and beverages, notably the highly sought-after Jet Life 50 mg THC Soda, which he describes as “the highest level of refreshment.” Due to their hemp-derived nature, these items are accessible for adult purchase and enjoyment nationwide.

Martha Stewart - Martha Stewart CBD

Martha Stewart's unexpected collaboration with Canopy Growth in 2020 positioned her as a significant player in the CBD sector.

Martha Stewart CBD emphasizes the potential of CBD to alleviate stress, enhance sleep, and promote overall wellness. “I have discovered that CBD supplements are an effective means to improve my health and wellness,” she states, “particularly in managing the stresses of everyday life.”

Stewart's sponsorship has facilitated the increased acceptance of cannabis products among an audience that might otherwise be reluctant to experiment with them.

The Increasing Impact of Celebrity Cannabis Brands

Celebrity cannabis firms frequently employ personal storylines to market premium products, rendering cannabis more accessible.

Individuals frequently turn to celebrities to establish mainstream trends; so, when these celebrities endorse cannabis usage and engage in the cannabis sector, an increasing number of people perceive cannabis products as legitimate and conventional.

Prominent figures are influencing the market and contributing to the evolution of cannabis consumption.