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Exposing the Deceptive Tactics of Auction Houses and Securing a “Reward”

  • Joe Lim
  • Sep 16, 2023
  • 5 min read

Examine concealed charges and tactical bidding manipulation to successfully traverse the realm of art auctions.


The Banksy Effect: The Intersection of Art and Spectacle in Auctions



Envision a neophyte purchaser participating in an art auction for the inaugural time. Resolute in their intent to leave a mark, they contemplate, “Either excel or retreat.” The auction they enter is conducted by Sotheby’s. The date is October 2018, to be precise. Regardless of their previous experience—whether extensive or minimal—anxiety is heightened by the prospect of potentially securing a substantial purchase.


The auction progresses seamlessly until the pinnacle of the event assumes the spotlight. This work is by the internationally acclaimed artist Banksy. The artwork Girl With Balloon (2006) is housed in an elaborate, constructed frame. The bidding escalates, reaching increasingly elevated levels. As the gavel descends at an astonishing GBP 860,000, the painting abruptly commences to disintegrate. It ceases at the midpoint, preserving the upper half. The audience is astonished, collectively questioning, “Were we deceived?” Scams can occur in any setting, including auctions.



The outcome was noteworthy—the artwork acquired a new designation and substantially increased in value. Consider the emotions experienced by an inexperienced auction attendee. The event was undoubtedly unsettling, and they were likely fearful. On 18 October 2018, Frieze characterized this episode as unique, asserting its significance in the annals of art history.



In the matter of the People vs. Sotheby’s vs. Banksy, the sale was unequivocal. Banksy's reputation and prominence in the art world facilitated an immediate increase in the work's value upon its alteration in physical form. From this information, one can ascertain a definitive conclusion – the buyer was truly fortunate. However, fortune is not uniformly favorable for all participants in acquiring items at auctions.


The Ethical Balancing Act of Auction Houses



Occasionally, purchasers are exploited by auction houses. On 21 October 2023, Jeremy Wilkinson of the New Zealand Herald revealed that the auction firm Lipscombe had sold counterfeit "rare" coins, and no one intervened to prevent this. Ultimately, they revealed sufficient information regarding the components. The purchaser ought to have exercised greater caution. The counterclaim was dismissed after the buyer declined to finalize the payment and demanded a refund for the initial batch of rare coins, which were determined to be neither rare nor valuable. The court then compelled the buyer to remit the whole amount of USD 6,000 to the auction business.


The ethics behind the sale of nearly invaluable items at auction houses can sometimes be dubious and problematic. Clearly, auction houses must ensure transparency to avoid selling valueless coins. Incorrect! Purchasers must comprehend a fundamental truth - a transaction is merely a transaction. The objective is to generate profit.


The absence of transparency concerning the counterfeit coins exemplifies dubious ethical conduct on Lipscombe's behalf, while also highlighting the customers' fundamental lack of understanding. While collaboration is essential, that is not the crux of the matter. The emphasis is on ensuring that purchasers remain vigilant regarding all occurrences during the auction. Should consumers indiscriminately acquire products just based on their allure and appeal? The response is negative. Numerous shiny products exist, and auction houses relish in embellishing details about items to finalize transactions. That is hardly a judiciously considered acquisition.


Techniques of the Auctioneer's Craft



Auction houses seldom, if ever, bear the consequences of selling counterfeit items and manipulating the prices of their catalogued objects. Ultimately, they are recognized for vending the products, hence the advantage inherently resides with them. Assuming that only beginner bidders are susceptible to exploitation by auction houses is erroneous. In 2013, Forbes disclosed that Taylor Lynne Thomson, a Canadian newspaper heiress whose family acquired a Reuben's from Christie's, had purchased urns from the same auction house in 1994, only to discover they were reproductions. The issue of exploitation is a circumstance that may, frankly, occur to anyone. Although purchasers may diligently prepare for a transaction, occasional errors might occur, even among the most seasoned individuals.


Auction Houses Maintain Buyers' Vigilance Regarding Authenticity



How can purchasers guarantee their protection while acquiring items deemed very valuable by the majority? The primary consideration before acquiring an item at an auction is the purpose of ownership. What will happen to it following a purchase? What will be done with it subsequently? Is the purchaser intending to resell it? Contribute it? Consider lending it, perhaps? A bidder should only proceed to acquire an auction item after these questions have been addressed. Consider Giorgio de Chirico’s Piazza d’Italia con fontana, presently appraised to fetch between EUR 300,000 and EUR 500,000 at Christie’s.


This wonderful painting ought to be available to the public. However, familiarity with de Chirico reveals that he has created numerous surrealist and still-life paintings, hence providing opportunities for forgers to assert a counterfeit as an original work. To verify authenticity, as Forbes recommends, a purchaser should certainly examine the lots directly. By doing so, consumers may visualize the item, assess its dimensions, and evaluate its value relative to comparable items. What this implies is if the buyer is receiving adequate value for their expenditure. Auction houses often exaggerate details and, at times, procure counterfeit items.


Appreciate the item but remain uncertain regarding its authenticity? Engage a specialist. Indeed, engaging professionals with substantial fees to authenticate an item is burdensome; but, it undoubtedly alleviates a buyer's concerns. Items are verified by the respective houses, undoubtedly. If the authenticator is a newcomer and the client is unaware of their previous work, it is advisable to engage a personal team of specialists.


Underhanded Strategies Auctioneers Prefer Buyers Remain Unaware Of


Buyers, whether novice or experienced, should remain vigilant regarding the tactics employed by auctioneers in the salesroom. Ultimately, irrespective of its value—whether social, cultural, or monetary—a sale at an auction is unequivocally just that. A transaction. Purchasers should diligently monitor for dubious bids. If numerous items remain unsold and an unexpected bidder expresses interest, caution is advised.


Furthermore, conducting a comprehensive background investigation on the particular lot or item is strongly advised. Auction houses and their specialized teams evaluate hundreds of items during each sales cycle, allowing less opportunity to elaborate on specific pieces. Despite being exceedingly tedious, conducting due investigation before to investing substantial sums in an artwork is essential. Assessing the state of the artwork, determining the auction house's interest in the item or artist, reviewing their historical auction performance, and evaluating whether the auction house representative has conflicting interests are prudent considerations prior to investing in any artwork.


Considering all of these factors, the most prudent advise to adopt in an auction sales room is to exercise caution. Trusting one's intuition is essential; therefore, if something seems amiss, reevaluate the acquisition.


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