Cartier Continues Its Love Story with the LOVE Unlimited Collection
- Emily Davis
- Oct 17
- 2 min read
Exhibit affection effortlessly and fashionably with the new collection, which includes a versatile bracelet adorned with distinctive gadroon links and modern, streamlined rings.

The legacy of the Cartier LOVE bracelet is self-evident. Its opulent gold hue is readily discernible from across a room, an eye-catching ornament distinguished by its distinctive clasp and screw design. The bracelet epitomizes eternal love, as it is secured with a screwdriver, symbolizing the commitment to perpetuity. Despite its release in 1969, its cultural significance endures, and the tradition of the LOVE line continues to develop with the newly launched LOVE Unlimited collection.
The LOVE Unlimited bracelet is the newest entry in the LOVE Collection, showcasing a flexible wrap design that can be connected to another bracelet for a perpetual bond or linked to form an infinity loop. The Unlimited Bracelet can be worn according to your preference, demonstrating that love is unbounded and unrestricted. The item is the culmination of more than one hundred design experiments and prototypes by the Manufacture and Maison's design teams. The outcome is an ergonomic, yet subtly refined bracelet that enhances the charm of the original, while representing a modern interpretation of romanticism.
The bracelet retains the hand-polished screws of the classic LOVE bracelet while introducing a novel invisible clasp for effortless wear. It has more than 200 small components and is actuated by a screw—a theme that Cartier has established as a familiar symbol of eternal love. The bracelet is available in white, pink, or yellow gold, and is also offered in a ring version.
Cartier
LOVE Unlimited is not merely a reinvention; it is a declaration regarding the evolution of love itself. This campaign presents it in audacious, boundary-defying circumstances, demonstrating that affection may be gentle or exuberant, compassionate or unbridled. For Cartier, love knows no boundaries; therefore, yours should not be constrained either. The new products can be paired with other Cartier classics for a maximalist aesthetic or worn individually for a minimalist and timeless appearance.
Explore the latest chapter of Cartier's LOVE narrative and the whole LOVE Unlimited Collection at cartier.sg.


















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