Bottega Veneta Commemorates International Bottegas in Its Recent Campaign

In its second edition, Bottega Veneta persists in honoring exceptional craftsmanship through 14 new bottegas from various nations.

Italian culture is esteemed for its fervent dedication to tradition. In the domains of cuisine, fashion, and various cultural aspects, Italians have prioritized the safeguarding and preservation of centuries of artisanal expertise, which not only persists with a fervent sense of patriotism today but also continues to flourish without necessitating reinvention or repurposing for modernity. Bottega Veneta is celebrating the romantic nature of constancy in this love-themed ad.

This year, the Italian house broadened its celebration focus to encompass additional bottegas inspired by Italian culture from other regions worldwide, having already spotlighted 12 specially selected bottegas last year. This month's second campaign for Bottega for Bottegas showcases 14 bottegas from locations such as Shanghai, New York, Vermont, Hong Kong, Japan, and Italy, celebrating Italian culture, innovation, and craftsmanship throughout Bottega Veneta’s diverse platforms.

The curated list features the traditional Florentine technique for bookbinding, restoration, and novelty items executed with Japanese precision at Ateliergk Firenze; Rockledge Farm Woodworks, a family-operated workshop in Vermont specializing in exquisite handmade furniture from premium natural woods; artisanal fresh pastas produced by Je&Jo Pasta, managed by the Yu family in Shanghai; and the meticulous crafting of the ideal espresso cup influenced by traditional Japanese tea ceremonies at Yoshiaki Imamura, among others.

Anticipate encountering the diverse array of culturally enriched and meticulously crafted works on Bottega Veneta’s website, commercials, mailings, and window displays, including a bespoke presentation at Bergdorf Goodman in New York.