Blackpink’s Jennie Joins Ray-Ban as Global Brand Ambassador

Fronting the “Styles for Unfiltered Confidence” campaign, the K-pop star embodies a bold mix of ’90s wrap silhouettes and retro frames.

Ray-Ban

K-pop sensation JENNIE is infusing her unmistakable "It Girl" charisma into a new eyewear collaboration. Ray-Ban has officially announced the BLACKPINK singer, rapper, and actress as its newest Global Brand Ambassador. The collaboration, which connects the brand's traditional background with JENNIE's significant impact on global fashion and digital culture, was officially inaugurated this week with a compelling new campaign entitled “Styles for Unfiltered Confidence.”

The inaugural ad visuals focus on self-expression, minimalism, and comfort, encouraging people to "frame their next move." Demonstrating her considerable adaptability, JENNIE is depicted modelling a meticulously crafted selection of her preferred Ray-Ban designs. The collection predominantly emphasises contemporary streetwear and Y2K trends, including vintage-inspired metal frames, ’90s-style wrap shields, and throwback cat-eye silhouettes crafted for comfortable all-day use. Alongside conventional sunglasses, JENNIE represents the brand's cutting-edge tech-wear branch, Ray-Ban Meta. The ambassador announcement officially aligns with the eagerly awaited launch of the Ray-Ban Meta Blayzer Optics (Gen 2). The Gen 2 smart frames, advertised as the brand's most streamlined optical design to date, offer a lighter, more adaptable fit while incorporating all the advanced, AI-driven functionalities anticipated by enthusiasts of the wearable technology line.

Ray-Ban

“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning,” JENNIE shared regarding the partnership. “To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that.” The exclusive "Ray-Ban and Jennie" collection is now available for purchase on Ray-Ban.com and at physical Ray-Ban retail outlets globally. The latest Ray-Ban Meta Gen 2 versions, with the JENNIE-endorsed Blayzer Optics, are being released, with prices ranging from $379 to $499 USD.