Armani Sales Dip 2.8% in First Post-Founder Earnings Report

The Italian house remains in the black despite a 2025 sales slowdown, marking a stable but cautious start to the brand’s new era following Giorgio Armani’s passing.

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The Armani Group has unveiled its much awaited financial results for 2025, maneuvering through a challenging changeover phase for both the esteemed brand and the larger luxury industry. The Italian design firm announced a 2.8% decline in annual revenue, attributing it to macroeconomic challenges and weak worldwide demand for luxury fashion. The report represents the inaugural full-year financial data released by the company following the demise of its visionary creator, Giorgio Armani, in September 2025.

In the 2025 fiscal year, the Armani Group's consolidated net revenue amounted to €2.19 billion EUR (roughly $2.57 billion USD). Including direct licensee sales, the brand's total revenue reached €4 billion EUR. The 2.8% revenue decline was mostly ascribed to poor performance in the wholesale channel and continuous modifications within the luxury market, particularly regarding the more affordable categories and a deceleration in Asia (excluding Japan). Notwithstanding the decrease in revenue, the privately owned firm had significant financial robustness. Due to stringent cost management and a realistic operational strategy, profits before interest, taxes, depreciation, and amortization (EBITDA) increased by 3.2% year-over-year to €152.7 million EUR. Operating profit experienced a consistent 2% rise, amounting to €52.6 million EUR.

In response to the evolving landscape, Armani Group CEO Giuseppe Marsocci provided a measured perspective on the industry's future. “Marsocci indicated that we are confronted with a potential structural shift in consumer attitudes towards luxury and fashion that must be considered.” The CEO stated that the widely reported strategy to divest a 15% stake in the company is still in progress. Although formal negotiations have not commenced, there is allegedly significant market interest from major corporations including LVMH, L’Oréal, and EssilorLuxottica.

As the company progresses through the initial months of 2026, with patterns consistent with the preceding year, the Armani Group is emphasizing long-term stability rather than short-term sales augmentation. Supported by robust profitability and a resolute dedication to continuity, the brand is strategically positioned to manage the uncertainties of the contemporary luxury landscape while upholding its founder's lasting legacy.