Apple Unveils Beats 360 With Customizable Design and Advanced Noise Cancellation
Apple's Beats introduces its new flagship over-ear headphones, featuring interchangeable cushions, enhanced audio technology and up to 32 hours of battery life.
Apple-owned audio brand Beats has introduced Beats 360, its latest flagship over-ear headphones, combining premium sound performance with a customizable design. The new model marks the brand's first headphones to feature interchangeable earcup and headband cushions, allowing users to personalize both appearance and comfort.
The headphones offer two cushion options: Performance Knit, featuring breathable fabric and memory foam designed for active lifestyles, and UltraPlush, crafted from smooth engineered leather for extended listening comfort. Available in multiple colors, the interchangeable cushion kits introduce a more versatile approach to personal audio accessories.
Beats 360 features custom-designed drivers with three-layer diaphragms and dual neodymium magnets, alongside Adaptive EQ and Personalized Spatial Audio with dynamic head tracking. Its upgraded Active Noise Cancellation (ANC) system delivers up to 1.75 times the total noise cancellation of Beats Studio Pro, while Transparency mode allows users to remain aware of their surroundings.
Designed for everyday use and fitness, Beats 360 is the brand's first over-ear model with IPX4-rated sweat and water resistance. The headphones support Bluetooth 5.3 connectivity across Apple and Android devices, offer up to 32 hours of battery life and provide an additional hour of playback from a five-minute USB-C charge.
Sustainability also plays a role in the design, with 80% recycled plastic used in several components and 100% recycled rare earth elements in the magnets.
Beats 360 launched on September 22, 2026, priced at $349.99 USD, with in-store availability beginning September 24. The headphones come in Black, Cloud, Pink and Sky, while interchangeable cushion kits are available separately in additional colors and materials.
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