Alice Hollywood and 424 Launch Capsule Inspired by Their Los Angeles Origins

The collaboration reflects the longstanding partnership between Shane Gonzales and Guillermo Andrade, rooted in Fairfax’s streetwear culture.

Alice Hollywood/ 424

Alice Hollywood and 424 have officially collaborated on a unique capsule collection, marking a significant moment in Los Angeles streetwear history. Promoted as a departure from conventional brand collaborations, this release commemorates the profound history and lasting camaraderie between the creative minds of Shane Gonzales and Guillermo Andrade.

This cooperation is deeply embedded in the essence of LA's contemporary fashion landscape. Since 2014, Guillermo has been one of the earliest prominent advocates of Shane's former enterprise, Midnight Studios, by offering essential support through the inclusion of the brand at his popular 424 store on Fairfax Avenue. Although the two designers have consistently supported each other's careers over the past decade, this new capsule is their inaugural collaboration in the form of an actual physical product release. The collection, emphasising usable, everyday essentials, comprises only three things. The clothing items include a black co-branded t-shirt and a corresponding black co-branded sweatshirt. The capsule is completed by a distinctive black and red double-brim hat featuring a unique, interlaced Alice 424 logo.

Alice Hollywood/ 424

In accordance with the characteristics of an archival, friends-and-family release, the capsule is available in exceedingly limited quantities. Enthusiasts of LA streetwear history seeking to obtain a fragment of this long-anticipated reunion must act swiftly, as the collection is strictly limited to maintain exclusivity. The capsule will be released on April 24 at 424 in Los Angeles on a first-come, first-served basis.