’47 Opens New Soho Flagship as the Headwear Brand Continues Its London Expansion

As part of its growing footprint in the region, ’47 has launched a new physical store in London’s Soho, offering customers a dedicated space to experience the brand’s classic headwear and heritage-driven identity.

The new physical location aligns with the brand's global "Father of All Dad Hats" initiative, integrating its athletic legacy with modern streetwear. The exterior, adorned in a deep forest green, harmonizes with the neighborhood's heritage architecture, transitioning into a wooden interior that maintains the motif, while the walls introduce a vibrant accent indoors.

For more than 75 years, ’47 has upheld a reputation for crafting iconic shapes, like as the prevalent ’47 Clean Up, which seamlessly transcend from stadium necessities to everyday fashion essentials favored by trendsetters. This will display the complete range of the label's premium headwear, including iconic MLB and NFL licensed collections, seasonal releases, and forthcoming brand collaborations.

Simultaneously with the physical debut, the company has officially unveiled specialized e-commerce platforms for the UK and EU to enhance product accessibility for its regional customers. The Soho presence functions as a tangible place for communities to engage with the brand's workmanship directly. ’47 13 Newburgh Street, London, W1F 7RS