Michael Strahan Starts His Own Tailoring Shop

The Hall of Famer's Design Lab launches today.

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Michael Strahan is making significant strides in the fashion industry.

The NFL Hall of Famer and former New York Giant, who has operated a clothing line for a decade, is now launching his own custom men’s tailoring enterprise. The Michael Strahan Design Lab will provide unique pieces through its online shop, which is set to launch today, according to Bloomberg.

Upon arrival, you can acquire bespoke suits within a fortnight, which will be delivered directly to your residence. Strahan collaborated with Custom Wrkshop, a technology platform specializing in garment customization, to develop the new collection. The collection will provide menswear at fixed prices, including a two-piece set for $399, three-piece suits for $499, and sports jackets for $299, as reported by WWD.

With the additional support from Custom Wrkshop, the Michael Strahan Design Lab employs standard sizing for its garments while enabling consumers to select elements that align with their personal style, like patterns, linings, lapels, threads, and monogramming, among others.

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“Our objective has consistently been to render exceptional style attainable and to integrate confidence into your daily routine,” Strahan stated to WWD. This new platform advances that ambition further. Through the Michael Strahan Design Lab, we empower individuals to create a suit that reflects their distinct style and personality, while ensuring the same quality and comfort that I require in my own attire.

The former Giants defenseman established his apparel brand in 2015 in collaboration with Constance Schwartz-Morini, the Vice President of Development and Licensing at SMAC Entertainment, a production firm co-founded by both individuals. Since then, Strahan has broadened his apparel line to be featured in JCPenney and Dick's Sporting Goods; he has also previously introduced a made-to-measure collection through Men's Warehouse. In March, the Hall of Famer signed an agreement with the United Football League to serve as its off-field apparel partner, as reported by Bloomberg.

Strahan has had numerous opportunities to showcase his distinctive style, particularly regarding wrist accessories. He wore a Star Trek-themed Bethune watch at a Knicks game last year and a Patek Philippe Nautilus Travel Time Chronograph 5990/1R-001 at Super Bowl LVII.

The Good Morning America co-host has been actively engaged beyond the fashion domain as well. He has lately become a limited partner in Tiger Woods and Rory McIlroy’s TGL indoor golf league, which may potentially lead to the creation of a new gear brand.