Inside the New CASA LOEWE on Avenue Montaigne

Loewe has enhanced its architectural and cultural footprint in Paris with the opening of the new CASA LOEWE on Avenue Montaigne, a leading global hub for luxury fashion.

LOEWE

The new space showcases the complete range of the brand, including men’s and women’s ready-to-wear, bags, shoes, small leather goods, jewelry, eyewear, and accessories, as well as an expanded home collection featuring blankets, cushions, and fragrance assortments. This event exemplifies Loewe's continuous commitment to merging craftsmanship, fashion, art, and design into a unified immersive experience.

The CASA LOEWE concept mirrors the abode of a discriminating art connoisseur, creating an ambiance where refined retailing emanates an unexpectedly personal setting. Color and texture prevail: ceramic tiles in green, blue, orange, and silver undulate across the walls, reflecting light and infusing the entire space with vibrancy. Marble surfaces, brass components, and wrought-iron accents augment the room's depth without overpowering it. Sunlight illuminates the expansive windows overlooking Avenue Montaigne, accentuating the fusion of polished concrete and handcrafted details that characterize LOEWE’s architectural style.

Loewe has furnished the area with items that embody its profound admiration for art and design. Rietveld's Utrecht armchairs, Nakashima's sculptural seating, and Noguchi's lighting establish a subtle, opulent ambiance. They seamlessly integrate with Berin club chairs and Loewe's distinctive elements—tufted leather puffer benches, marble plinths, and a bespoke black terrazzo coffee table. Custom rugs crafted in Spain feature vibrant colors, each drawing inspiration from the striking landscapes of British textile artist John Allen.

Craftsmanship and materiality define the remainder of the store. Sakiyama’s stoneware sculpture Chōtō (2017), with works by Hafu Matsumoto, Ernst Gamperl, and John Ward, as well as sculptural furniture by Domingos Tótora and the collaboration Jim Partridge and Liz Walmsley, imparts a gallery-like ambiance to the room.

LOEWE

The Montaigne store, like all CASA LOEWE locations, features prominent selections from the brand's international art collection. Walther’s Gelbe modellierung (1985) presents a compelling focal point; Zizipho Poswa’s Baobab and Umthwalo pottery explore ritual and lineage; Henry Moore’s Two Standing Figures (1948) imparts enormous significance; and Walter Price’s paintings infuse rich, poetic hues.

CASA LOEWE Montaigne is a pivotal moment for the brand, highlighting its enduring dedication to craftsmanship and culture. The boutique's art-centric methodology illustrates Loewe's innovative redefinition of the luxury experience in a deliberate, contemporary manner.