Louis Vuitton Will Present the Cruise 2027 Collection in New York City

The show will have creative input from Pharrell Williams and Nicolas Ghesquière, inspired by New York City's fusion of high luxury and street culture.

Lokman Vural Elibol/ Anadolu/ Getty Images

Louis Vuitton will present its Cruise 2027 collection display in New York City, signifying a notable return to the American city for one of fashion's most eagerly awaited yearly events. The statement affirms the premium House's dedication to employing globally significant locales as the setting for its creative vision.

The selection of New York City highlights the growing significance of the American market and its enduring impact on fashion and popular culture. The event is anticipated to be a significant spectacle, employing a renowned architectural landmark—allegedly a prominent museum or old pier—as the location. The dramatic backdrop is essential, as the Cruise collections frequently construct a thematic narrative centered on the history, vibrancy, and dualism of their host cities. Although the place remains undisclosed, this is not the inaugural instance of Louis Vuitton drawing inspiration from the city. In May 2019, the home was relocated to the TWA Flight Center at JFK Airport in New York, designed by Eero Saarinen, prior to its reopening as the TWA Hotel. Recent venues for the Cruise shows encompassed presentations at the Palais des Papes, a UNESCO World Heritage site in Avignon, France, for Cruise 2026, as well as the Bob Hope estate designed by John Lautner in Palm Springs, California, Brazil's Museum of Contemporary Art Niterói by Oscar Niemeyer, Lake Maggiore in Italy, among others.

The Cruise 2027 collection will be a pivotal moment for the House, with designs that connect the ready-to-wear seasons. Nicolas Ghesquière, the Women’s Creative Director, is anticipated to derive inspiration from the city’s distinctive amalgamation of opulent luxury and raw street culture, merging the vibrancy of Manhattan with the Parisian expertise of the brand. This event will reinforce New York's status as a crucial cultural hub and is anticipated to be the most discussed fashion event, scheduled for May 2026.