Lvmh Is Reportedly Seeking To Divest Its 50% Ownership In Rihanna's Fenty Beauty

Fenty cosmetics, established in 2017, is a very successful celebrity-driven cosmetics enterprise recognized for its emphasis on diversity.

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LVMH, a luxury giant, is reportedly considering the divestiture of its 50% ownership in the successful cosmetics brand Fenty Beauty, co-founded with worldwide icon Rihanna. LVMH has engaged investment firm Evercore to provide counsel on the prospective acquisition, with Reuters indicating that sources estimate the brand's valuation to be between $1 billion USD and $2 billion USD.

Established in 2017 under LVMH’s Kendo Brands incubator, Fenty Beauty swiftly transformed the market with its commitment to radical inclusion and extensive shade range, resulting in Rihanna becoming a self-made millionaire. The prospective sale aligns with LVMH's recent strategy of methodically refining its portfolio, a tactic also employed by competitor Kering in its divestiture of the cosmetics division to L’Oréal.

The disposal indicates that LVMH may be redirecting its focus inside the Perfumes & Cosmetics segment, which has had steady, albeit not remarkable, organic growth. Fenty Beauty, which achieved significant net revenues in 2024, continues to be one of the most economically successful celebrity-driven enterprises globally. Should the sale advance, it would signify a pivotal new phase for the business, with Rihanna sustaining a robust autonomous stance in the beauty and lifestyle industry.