BTS’ V Named Global Brand Ambassador for Nothing’s Latest Audio Campaign
Nothing welcomes BTS member V as its new global brand ambassador, unveiling a Seoul-based campaign spotlighting the brand’s flagship Headphone (1) Pro.
London-based technology company Nothing has appointed V (Kim Taehyung) of BTS as its newest global brand ambassador, strengthening the brand's connection to music, design and contemporary culture. The announcement accompanies the introduction of Headphone (1) Pro, Nothing's latest premium over-ear headphones.
Photographed in Seoul by Dorothea Sing Zhang, the campaign explores V's artistic versatility and experimental approach to music. The visuals place the artist alongside Headphone (1) Pro, highlighting Nothing's distinctive transparent design and industrial aesthetic. V also showcases other products from the brand's audio portfolio, including Ear (3a), Headphone (1), Headphone (a) and Ear (3).
Dorothea Sing Zhang
The creative direction draws inspiration from music videos, movement and experimental photography, reflecting V's expressive identity beyond his work with BTS. The campaign also incorporates musical references selected during the creative process, including Suzanne Vega's Tom's Diner.
Headphone (1) Pro introduces a triple-driver audio system, adaptive active noise cancellation and sound-tuning features developed in collaboration with Metropolis Studios. The model represents Nothing's continued expansion into premium personal audio, combining technical performance with its recognizable design language.
V joins Charli xcx, who became a Nothing global brand ambassador and shareholder earlier in 2026. The partnership reflects the company's growing investment in creative talent and its ambition to build a stronger presence across music and technology.
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