Andy Warhol's previously undisclosed artwork exhibited at Halcyon Gallery in London

This exhibition offers insight into Warhol's printmaking techniques and the essential truths of the mysterious artist's perspective on the world.

Andy Warhol’s “Beyond the Brand” at the Halcyon Gallery

Halcyon Gallery invites visitors to its newest show honoring American pop artist and cultural innovator, Andy Warhol. The exhibition named “Beyond the Brand” showcases the complete spectrum of Warhol’s artistic creations, including his seldom-exhibited original “Ads” paintings, all accessible to the public for the first time in the United Kingdom. Warhol's "Ads" series comprises a portfolio of prints and a collection of ten canvas paintings. The late Andy Warhol significantly influenced the domain of pop art, frequently examining the convergence of art and business. Warhol's reinterpretation of iconic marketing advertisements—such as Apple computers, Volkswagen automobiles, and Chanel No. 5 perfume—infuses them with vivid colors, elevating them to formidable artistic creations.

The Halcyon Gallery Room with Andy Warhol’s Chanel No.5 Illustration

Gallery visitors will gain insight into Warhol's artistic brilliance and experience a thorough overview of his creative journey, encompassing his earliest works and illustrations to his final pieces, all presented inside a single venue. Alongside the “Ads” series, other renowned print portfolios by Warhol are exhibited, including “Marilyn Monroe,” “Queen Elizabeth II,” “Chairman Mao,” “Muhammad Ali,” and the “Endangered Species” collection.

Andy Warhol's oeuvre attained critical recognition in the 1960s during a period of significant political, social, and technological transformations. The allure of the pop art genre lies in its democratization of art, rendering it accessible to the people rather than solely to the elite—frequently drawing inspiration from contemporary cultural phenomena and commercial icons, so ensuring rapid recognition among the general populace. This unique, unconventional art style contested capitalist ideologies and transformed the perception of art by examining topics of cosmopolitanism, technology, celebrity, political authority, sophistication, and opulence.

7 February 1980: American painter, film-maker and one of the leaders of the Pop Art movement Andy Warhol (1928 – 1987). (Photo by John Minihan/Evening Standard/Getty Images)

The exhibition's occurrence in London is not coincidental. London, the epicenter of the Swinging Sixties youth movement, disseminated its effect on fashion, art, and music globally, making it an appropriate host for this exciting exhibition. The exhibition's location at the Halcyon Gallery is not coincidental, since the venue has a rich tradition of presenting world-class exhibitions that are open to the public at no cost. “Beyond the Brand” reflects the enduring influence of Andy Warhol’s art, which continues to resonate across many groups and generations, decades after his demise. This show coincides with a significant moment in art, as technology advancements and AI are transforming the methods of art production, raising concerns about authenticity and copying. Andy Warhol significantly influenced his pop art peers, including Keith Haring and Jean-Michel Basquiat, while also transforming the New York art scene.

The famous Capbell’s Soup can by Andy Warhol

The Andy Warhol show "Beyond the Brand" is now on display at Halcyon Gallery, encompassing both of its Mayfair locations at 29 and 148 New Bond Street. The show is scheduled from 18 January to 24 March 2024.